Home + Work: A new kind of work travel

When I was a starry-eyed young employee, I begged, cajoled, pestered, and campaigned to go to conferences. My parents both worked for the government when I was young and I…

Home + Work: Summer fun — for everyone

I spent most of my formative summers bouncing between the wheat horizon of my mom’s hometown (Waterville, Washington), the forested hills of my dad’s hometown (Moscow, Idaho), the shores of…

Home + Work: CEO turned caretaker

In mid-April, the day after Whitney and I did a photo shoot together in Seattle, my husband woke up in a hotel room in Wenatchee experiencing numbness and tingling in…

Home + Work: Hello, hibernation

In our world (local female small business owners), there is a strong emphasis on healing journeys and intentionality. We run our businesses through that lens, believing that the better and more…

Home + Work: On becoming locally known

In the threeish years I’ve been actively writing for and about Edmonds and its surrounding areas, I’ve gotten questions about how I’ve become locally known. And, because I understand the…

Home + Work: The power of community

Recently on our podcast, our guest Erin said something along the lines of “In this season of life, I am all about creating community over competition.” We couldn’t agree more!…

Home + Work: Make way for goslings

Twice a week, I (Whitney) work out with my trainer at Specialty Fitness Pros in Mountlake Terrace. I live in Edmonds, so I drive the edge of Lake Ballinger to…

Home + Work: In praise of midday appointments

One of the first things I (Whitney) wrote on my website, which I built from a Squarespace template two-plus years into my business, was my company’s Origin Story. It’s essentially…