New billboard aims to curb drunk driving

Highway 99 in the Lynnwood area has been identified as a problem area for drunk driving. A new campaign hopes to change that.

A billboard has gone up on Highway 99 near the Mukilteo Speedway to warn people who might choose to drive while impaired. It’s one of six the Target Zero teams installed in Snohomish, King and Pierce counties in places where data shows that impaired drivers are killing the most people. They will be in place for four months.

A woman was killed by a drunk driver outside O’Finnigan’s Pub just north of here last summer.

“We’ve always conducted our Target Zero patrols where the most tragedies were occurring, and we’re adding education in some of those same places,” said State Patrol Captain Steve Burns. “Our goal is to reduce fatalities and we’ll use both education and enforcement to get there.”

Target Zero teams are made up of State Patrol troopers, city officers and county deputies whose patrols cross all jurisdictions — on city streets, county roads and state highways. Their goal is to eliminate traffic-related deaths by 2030 through enforcement, engineering, education and emergency medical services.

Clear Channel Outdoor is also a partner in the new campaign.

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