LEGO Store coming soon to Alderwood Mall

The LEGO Store at Bellevue Square

Little girls were thrilled when American Girl opened last year at Alderwood Mall. Now it’s the boys’ turn.

LEGO plans to open a store at the mall this summer. It will be located near the kids’ play area.

“Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time,” said LEGO VP Eric Wolfe.

The store will feature a “Pick-A-Brick Wall,” which offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk.  The “Living Room” is an interactive play area prominently positioned in the center of the store. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO model displays, company history and fun facts.

It will sell the full range of LEGO products, including traditional LEGO and DUPLO sets, games, and licensed lines such as Star Wars and Harry Potter.

The only other LEGO Store in Washington is in Bellevue Square.

  1. The 1950’s called. They want their gender bias back.

    In case you haven’t noticed, girls play with LEGOs. Girls build robots. Girls become scientists, astronauts, and engineers.

    1. They certainly do, Tom. No one said otherwise.

      But LEGOs largely appeal to boys. In fact, the company is introducing a Barbie LEGO to try to capture some of the female market share that they currently don’t have.

      Likewise, some boys play with dolls, but it’s not American Girl’s target audience.


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