Lynnwood Target store adding ‘PFresh’ grocery concept

We’ve learned more about the major remodel that’s under way at the Target store in Lynnwood. A company spokesperson said they are adding the ‘PFresh’ grocery concept:

Our expanded fresh food layout involves a remodel of our general  merchandise stores that provides our guests with new food  additions —including items that are on their grocery shopping lists every week — such as limited  assortments of fresh produce (i.e. bananas, seasonal fruit, berries,  baby carrots and bagged groceries), fresh meat and pre-packaged baked goods (i.e. dinner rolls and pies).

Although limited in assortment, our expanded fresh food offerings provide our  guests with 90 percent of the food categories that are in a SuperTarget  store and about 40 percent more food offerings than a general merchandise  location and while the area dedicated to food is often larger in the remodeled store, the  overall square footage of the store typically remains the same.  Our typical  general merchandise store is approximately 135,000 square feet.

The PFresh concept is different from a SuperTaget, which feature a full-service supermarket, including a bakery and deli.  SuperTarget stores also are significantly larger.

The renovation is expected to be complete in October.

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